Quotation by Steve Jobs
Steve Jobs (1955 - 2011)
- A lot of companies have chosen to downsize, and maybe that was the right thing for them. We chose a different path. Our belief was that if we kept putting great products in front of customers, they would continue to open their wallets.
- Almost everything--all external expectations, all pride, all fear of embarrassment or failure--these things just fall away in the face of death, leaving only what is truly important. Remembering that you are going to die is the best way I know to avoid the trap of thinking you have something to lose. You are already naked. There is no reason not to follow your heart.
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- Be a yardstick of quality. Some people aren't used to an environment where excellence is expected.
- Design is not just what it looks like and feels like. Design is how it works.
- Here's to the crazy ones, the misfits, the rebels, the troublemakers, the round pegs in the square holes... the ones who see things differently -- they're not fond of rules... You can quote them, disagree with them, glorify or vilify them, but the only thing you can't do is ignore them because they change things... they push the human race forward, and while some may see them as the crazy ones, we see genius, because the ones who are crazy enough to think that they can change the world, are the ones who do.
- I think we're having fun. I think our customers really like our products. And we're always trying to do better.
- In most people's vocabularies, design means veneer. It's interior decorating. It's the fabric of the curtains of the sofa. But to me, nothing could be further from the meaning of design. Design is the fundamental soul of a human-made creation that ends up expressing itself in successive outer layers of the product or service.
- Innovation distinguishes between a leader and a follower.
- So we went to Atari and said, 'Hey, we've got this amazing thing, even built with some of your parts, and what do you think about funding us? Or we'll give it to you. We just want to do it. Pay our salary, we'll come work for you.' And they said, 'No.' So then we went to Hewlett-Packard, and they said, 'Hey, we don't need you. You haven't got through college yet.'
- Sometimes when you innovate, you make mistakes. It is best to admit them quickly, and get on with improving your other innovations.
- The people who are doing the work are the moving force behind the Macintosh. My job is to create a space for them, to clear out the rest of the organization and keep it at bay.
- You can't just ask customers what they want and then try to give that to them. By the time you get it built, they'll want something new.
- Your time is limited, so don't waste it living someone else's life. Don't be trapped by dogma - which is living with the results of other people's thinking. Don't let the noise of other's opinions drown out your own inner voice. And most important, have the courage to follow your heart and intuition. They somehow already know what you truly want to become. Everything else is secondary.
- I'm the only person I know that's lost a quarter of a billion dollars in one year.... It's very character-building. Apple Confidential 2.0
Apple WWDC Closing Keynote, 1997
- Every good product I've ever seen is because a group of people cared deeply about making something wonderful that they and their friends wanted. They wanted to use it themselves.
- I don't think it's good that we're perceived as different I think it's important we're perceived as MUCH BETTER. If being different is essential to doing that, then we have to do that, but if we could be much better without being different, that'd be fine with me. I want to be much better! I don't care about being different, but we'll have to be different in some ways to be much better. Apple WWDC Closing Keynote, 1997
- I'm sure a lot of you had this experience when you're changing. You're growing as a person and people tend to treat you like you were 18 months ago, and it's really frustrating sometimes when you're growing up and you're more capable. It's the same thing with a company and the press. The press is going to have a lag time. The best thing we can do about the press is embrace them and do the best thing we can to educate them about our strategy. But to keep our eye on the prize, that is turning out some great products. the press and the stock prize will take care of themselves. Apple WWDC Closing Keynote, 1997
- The hardest thing when you think about focusing. You think focusing is about saying "Yes." No. Focusing is about saying "No." And when you say "No," you piss off people. Apple WWDC Closing Keynote, 1997
- I'm as proud of what we don't do as I am of what we do. Business Week
- Quality is more important than quantity. One home run is much better than two doubles. Business Week
- I've always wanted to own and control the primary technology in everything we do. BusinessWeek Online, Oct. 12, 2004
- It comes from saying no to 1,000 things to make sure we don't get on the wrong track or try to do too much. BusinessWeek Online, Oct. 12, 2004
- It's really hard to design products by focus groups. A lot of times, people don't know what they want until you show it to them. BusinessWeek, May 25 1998
- Innovation has nothing to do with how many R&D dollars you have. When Apple came up with the Mac, IBM was spending at least 100 times more on R&D. It's not about money. It's about the people you have, how you're led, and how much you get it. Fortune, Nov. 9, 1998
- Insanely Great! His description for the Macintosh Computer
- I'm convinced that about half of what separates the successful entrepreneurs from the non-successful ones is pure perseverance. Interview, 1995
- It's better to be a pirate than to join the Navy. Odyssey: Pepsi to Apple
- It's rare that you see an artist in his 30s or 40s able to really contribute something amazing. Playboy, February 1985
- Almost everything: all external expectations, all pride all fear of embarrassment or failure. These tings just fall away in the face of death, leaving only what is truly important. Remembering that you are going to die is the best way I know to avoid the trap of thinking you have something to lose. Stanford Commencement Adress, 2005
- No one wants to die. Even people who want to go to heaven don't want to die to get there. And yet, death is the destination we all share. No one has ever escaped it, and that is how it should be, because death is very likely the single best invention of life. It's life's change agent. It clears out the old to make way for the new. Stanford Commencement Adress, 2005
- Remembering that I'll be dead soon is the most important tool I've ever encountered to help me make the big choices in life. Stanford Commencement Adress, 2005
- Sometimes life is going to hit you in the head with a brick. Don't lose faith. Stanford Commencement Adress, 2005
- You can't connect the dots looking forward you can only connect them looking backwards. So you have to trust that the dots will somehow connect in your future. You have to trust in something: your gut, destiny, life, karma, whatever. Because believing that the dots will connect down the road will give you the confidence to follow your heart, even when it leads you off the well worn path. Stanford Commencement Adress, 2005
- You've got to find what you love and that is as true for work as it is for lovers. Your work is going to fill a large part of your life and the only way to be truly satisfied is to do what you believe is great work. And the only way to do great work is to love what what you do. If you haven't found it yet, keep looking and don't settle. As with all matters of the heart, you'll know when you've found it. Stanford Commencement Adress, 2005
- Your time is limited, so don't waste it living someone else's life. Don't be trapped by dogma, which is living with the results of other people's thinking. Don't let the noise of other's opinions drown out your inner voice. And most important, have the courage to follow your heart and intuition. They somehow already know what you truly want to become. Everything else is secondary. Stanford Commencement Adress, 2005
- I didn't see it then, but it turned out that getting fired from Apple was the best thing that could have ever happened to me. The heaviness of being successful was replaced by the lightness of being a beginner again, less sure about everything. It freed me to enter one of the most creative periods of my life. Stanford University commencement address, June 12, 2005
- When you grow up you tend to get told the world is the way it is and your life is just to live your life inside the world. Try not to bash into the walls too much. Try to have a nice family life, have fun, save a little money. That’s a very limited life. Life can be much broader once you discover one simple fact, and that is - everything around you that you call life, was made up by people that were no smarter than you. And you can change it, you can influence it, you can build your own things that other people can use. The minute that you understand that you can poke life and actually something will, you know if you push in, something will pop out the other side, that you can change it, you can mold it. That’s maybe the most important thing. It’s to shake off this erroneous notion that life is there and you’re just gonna live in it, versus embrace it, change it, improve it, make your mark upon it. I think that’s very important and however you learn that, once you learn it, you’ll want to change life and make it better, cause it’s kind of messed up, in a lot of ways. Once you learn that, you’ll never be the same again.
